optimising online revenue

Top AdSense tip - rotating ad color schemes

January, 2008


Did you know that you can have AdSense display different color schemes for your ads on a rotating basis?

Because regular visitors to sites quickly get used to the appearance of ads, using this setting is one way to help maintain their visual impact.

To make use of the feature you'll need at least two different color palettes - either the built-in AdSense options or your own custom settings (you can actually create up to 100).


Creating custom color palettes

If you're not sure how to create a custom palette, follow these steps:

In the AdSense admin area, click AdSense Setup, then Color Palettes

Select a pre-existing palette, then choose the colors you want for each area of the ads (border, background, title, text, and link)

Name your new palette, then click Save Settings.


Applying your palettes on a rotating basis

(Note that in order to use this function, your browser will need to have javascript functionality.)

In your admin area, click AdSense Setup and choose AdSense for content as the product

Choose an ad type and format.

In the Colors drop-down menu, choose the final option 'Use multiple palettes', then select up to 4 color palettes by holding down the Control or Command key. These will all appear in your ad preview.

Copy and paste the code into your pages - easy!

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